Keeping your brand relevant requires seeing your consumers as people. Easier said than done. People will walk an extra three blocks to a local coffee shop just to get “their” coffee, but they’ll ignore a BOGO sale for the one right in front of them. Want to know why? So do we. In fact, we’re obsessed with finding out why.

Our Brand Strategy group reaches out to a massive amount of people every year in order to conduct our own quantitative and qualitative research. We don’t stop asking “why” until we know what your people know and what you need to know. So whether you partner with YOLK for market research, brand identity development, consumer profiling or any of our other offerings, we will help you identify a strategic path tailored to ensure the growth of your brand.


Brand & Program Identity

Health Measurement

Brand Positioning Development

Campaign Efficacy Measurement

Consumer Exploratory Research

Customer Prospecting

Ethnographic Research

Ideation Workshops

Product & Concept Testing

Product Launches

Quantitative & Qualitative Research

Target & Opportunity Identification

Usability Testing