Taking the brand beyond the aisles, anniechun.com was designed and developed with a new on-brand experience utilizing welcoming and inspired photography serving as the key component for storytelling.
After bringing success to sister brand Bibigo, CJ Foods reached out to have us help establish their ingredient forward and positively easy to enjoy tone with inspired food styling and enhanced product photography. Consumers can rest assured that they won’t be sacrificing taste with these better-for-you dishes. Modern tablescapes and fresh ingredients add a bright and homestyle touch, distinctive to the category.
A younger more modern voice shines through in the new brand narrative, showcased in each product description.
Working with internal and external teams a cohesive design language from site to packaging was brought to life for the launch of Annie Chun’s new restaurant-quality taste and Asian inspired on-on-the-go products.
Role:
Johnny Ciotti - Creative Director, Photographer
Corrina Becker-Wayman - Art Director