The goal was to drive sign-ups for ArmourBox and we wanted to clearly communicate the benefits. A no-risk, customizable box tailored to YOUR unique interests. Peering through the lens of the consumer we sought out to leverage both paid and organic tactics that get to the point and all were tailored to different audience targets.
Organic social content that feels less polished and more native to a platform performs best, so we adopted a more natural feel for social. Every step of the ArmourBox’s journey from creation to the customer is a part of its appeal.
In the videos, we take a top-down view of an ArmourBox on its journey, telling the story through hyperlapse sequences with copy, items in the box, and backgrounds adjusted to emphasize different key benefits along the way, highlighting different consumer interests. The storytelling mechanism allows us to further explain all key RTB and how the program works.
At the landing page, our consumer is greeted with a curated collection of beautiful on-trend photography to elevate the experience while maintaining engagement through the conversion.
Team:
Johnny Ciotti - Creative Director
James Littlejohn - Associate Creative Director
Ashley Lee - Producer
Katie Leonard - Assistant Producer
Chase Wilson - Cinematographer
Tommy Gonzalez - Editor/Motion Graphics
Photographer - FJ Hughes
Retouching - John Flynn
Agency:
RED & 12ft Pigeon
